Guide

What is Google Consent Mode v2?

Google Consent Mode v2 is required for personalized advertising to EU users. Here's what it is and how TinyConsent implements it automatically.

What is consent mode v2?

Google Consent Mode v2 is a feature that allows websites to communicate user consent status to Google services. It includes signals for ad_storage, analytics_storage, ad_user_data, and ad_personalization. Starting in 2024, Consent Mode v2 is required for personalized advertising to EU users in Google Ads and GA4.

Key Takeaway

Consent Mode v2 is required for Google Ads personalization in the EU starting 2024.

Do I Need consent mode v2?

The answer depends on your specific situation, but here's a general rule: if your website has any visitors from the EU and uses any form of tracking (analytics, advertising pixels, social buttons, embedded content), you almost certainly need to address consent mode v2. Even US-focused websites often need compliance for California visitors under CCPA.

You Need This If:

•You have visitors from the EU (even occasionally)
•You use Google Analytics or similar analytics tools
•You have Facebook Pixel, Google Ads, or other marketing pixels
•You embed YouTube videos, Twitter feeds, or other third-party content
•You use live chat, support widgets, or marketing automation
•You have California visitors and share data with third parties

You Might Skip This If:

•You only use strictly necessary cookies (login, shopping cart, security)
•Your website is a pure static site with no tracking whatsoever
•You only serve a local, non-EU, non-California audience
•You've confirmed no cookie consent is needed for your specific case

How to Implement consent mode v2 in 30 Seconds

If you just want to be compliant without overthinking it, you can use TinyConsent to handle consent mode v2with a single line of code. Here's how:

Enter your email to get started

Go to TinyConsent

Visit tinyconsent.com and enter your email to get your script.

Copy the code

You'll receive a single script tag — that's your entire implementation.

Paste in your site

Add it to your HTML <head> section. That's it — you're done.

Common Mistakes

Showing a notice without blocking cookies

Many websites just show a "we use cookies" banner without actually preventing cookies until consent. GDPR typically requires you to technically block scripts — not just show a notice.

Pre-checking consent boxes

Having consent categories pre-selected as "on" is not valid consent under GDPR. Users must actively opt-in; silence or pre-selection doesn't count.

Making rejection difficult

If "Accept All" is a big green button and "Reject" is a small gray link, that's a dark pattern. GDPR requires equally easy accept and reject options.

Not storing consent records

You should maintain records of when and how consent was obtained. This is important for demonstrating compliance if questioned.

Forgetting about third-party scripts

Your website might set cookies you're not even aware of via embedded content, widgets, or plugins. Audit all scripts on your site.

Frequently Asked Questions

What is Google Consent Mode?

Consent Mode is a Google API that lets you signal user consent status to Google services. It allows GA4 and Google Ads to adjust behavior based on consent.

What's new in Consent Mode v2?

V2 adds two new signals: ad_user_data (consent to send user data to Google for ads) and ad_personalization (consent to personalized ads). These are required for EU remarketing.

Why does Consent Mode v2 matter?

Starting 2024, Google requires Consent Mode v2 for personalized ads to EU users. Without it, you lose conversion tracking and remarketing capabilities.

Does TinyConsent support Consent Mode v2?

Yes. TinyConsent automatically signals all Consent Mode v2 parameters based on user choices. No additional configuration needed.

Do I need Consent Mode if I don't use Google products?

No. Consent Mode is specifically for Google services. But most websites use GA4 or Google Ads, making it relevant.

What are cookieless pings?

When consent is denied, Consent Mode sends cookieless pings to Google. This enables basic conversion modeling without tracking individuals.

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